Atelier | Bang & Olufsen

A new bespoke service. This is what B&O was launching. In anyone’s book: visions of a cosy workshop in Denmark full of sawdust and old men. In my book: a secret underground lab beneath that workshop where a single master works wonders.

I dreamt up and drove this whole concept. Yes, it’s a tad weird. But to be honest, it was a creative gamble I was willing to take. Automated tubes, floating spotlights, mysterious digital blobs: how else can you get the imagination racing? The obvious take seemed so… obvious.

Aside from my eye, I had my ear on things too. Music and sound design played a pivotal role in elevating the high-end feel. We aimed for an orchestral backdrop with futuristic SFX flavour. Stills? Captured at the same set for consistency.

Credits:

Creative Lead: Matthew Bostock. Art Director: Daniel Emilsson. Producers: Jeppe Tornvig, Claudia Fanelli. Production House: Blonde Inc. Music: Jens Ole McCoy. DOP: Louis Jablonski