Something to come home to | Bang & Olufsen

No to trees. And bows. And snow. And Santa. Sure, Christmas time is about these things, but how can you resonate with a global audience if not everyone celebrates this way?

For 2024, we ditched the clichés and honed in on one thing that's for sure: we all take the long road home to spend quality time with friends and family. Our concept was about putting music, and therefore our products, at the centre of these golden moments.

We created short films to live on owned and paid, as this was a social-first campaign. I defined the scripts and directed on-set, focussing on quirky framing, angles and action. Reds and greens? Gone, instead cosy late-evening light for a warm and inviting feel.

Jingle bells? Gone, instead bespoke pieces of music. Some intimate, some high-energy. I drove the music brief with the vision of stepping into these homes and living those moments, which meant finding the right balance between music and sound design in the mixing process.

Credits

Creative Lead: Matthew Bostock, Art Director: Daniel Emilsson, Copywriter: Daniel Andre Secq, Producers: Jeppe Tornvig, Anna Szewcow, Production House: Blonde Inc/Blonde AB, DOP: Robin Asselmeyer, Music: Jens Ole McCoy.